Matt McManus came to us wanting a brand film that would show the human behind Triplecrown Wealth Management. What we produced was a cinematic portrait shot across multiple locations, plus a complete social content library and website video series.
Matt also shares social cuts to his LinkedIn audience throughout the year, with more compliance-cleared educational content launching on the Triplecrown site soon.
Most financial advisor videos look the same. Polished suit. Corporate office. Stock phrases about "your financial future." We wanted to do something different. Something that actually showed who Matt is as a person, not just a professional.
The core idea: treat this less like a financial services brand video and more like a short documentary portrait. Shoot Matt in the places that actually matter to him. Let the visual tell the story of who you're hiring before a single word of financial expertise comes up.
The result was a brand film that leads with humanity and lets credibility follow. Prospects on Matt's website now meet him as a person first, which is how actual advisor relationships begin.
The film was built around locations that actually matter to Matt. A home-based shoot that captured multiple facets of who he is in a single production day.
Clay target shooting on property. A hobby that says something real about focus and precision.
Home gym workout sequences. Morning discipline, captured with cinematic coverage.
Aerial drone cinematography along the Ohio River. Breathing room and regional identity.
Interview-style sit-down in a natural setting. The human side of the financial conversation.
The brand film was the centerpiece, but the engagement delivered a full content library that Matt's website and social channels have been running on ever since.
The hero cut for the Triplecrown homepage. Multi-location, multi-format, cinematic treatment. (See above.)
A sequence of shorter videos for the Triplecrown website. Services, approach, process, and differentiators.
Batch-produced teleprompter content for LinkedIn and social, giving Matt a consistent posting presence.
Production approach: Every piece of content came out of coordinated production days. The brand film, website videos, and social content weren't separate projects. They were one unified program that used production time efficiently across every deliverable.
Multi-state campaign production. Brand films and customer case studies across Chicago, Columbus, Auburn, and the Bahamas.
See the full range of work across brand films, ongoing content programs, and agency-partner productions.
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